Once you have a website for your business, filling all those pages with content can seem like a daunting task. You don’t want your pages to be too wordy or it’ll scare potential customers away, yet you want them to be able to find all the information they’re looking for. You want them to relate to your content and like what they’re reading. You’ll also want to make sure you content is Search Engine Optimised so that search engines will favour your website over your competitors and place it higher up the listings.
Here’s our top 5 tips for writing good quality content for your website:
Make sure your tone is relatable to the person reading it. Consider who your target audience is and reflect that in your writing. For example, the website of a construction business will use a more professional, informative and mature tone than the website specialising in children’s birthday parties, who might use a more fun, silly and excited tone.
Make sure you only write content that is relevant to the customer, otherwise you risk your customer becoming bored or annoyed, bearing in mind they may have been on several of your competitor’s websites previous to yours. Avoid too much writing on one page, keeping to key information that your customer wants to know.
If customers have to search too hard for the information they want, they’ll give up and look at another website. Make it clear on your homepage what you offer, to whom you offer it and how they can get it. When providing more information on the products or services you offer, avoid too much ‘selling’ and stick to the facts, try to think of every question a customer might have and answer it in the information. If a customer comes to you with a question about your products or services that you hadn’t thought of, it’s a good idea to update your website for future customers who might have the same question.
- Unique Content
Google penalises websites who have the same content. It’s a really bad idea to copy content word for word from anywhere else on the internet because Google will know you’ve done it and give you a lower SEO score as a result. Make sure your content is unique so customers can get a feel for your brand and favour your business above your competitors.
Make sure you have key search terms in your written content in order to ensure your website is put in front of customers who are searching for what you offer. There are lots of free keyword tools online to use, including Google Keyword Planner, where you can enter your product or service and your website to see the most searched keywords in relation to your product or service and incorporate these into your copy text.