Leave your SEO needs with us while you focus on running your business. It doesn’t matter if you’re a small, medium or large business, we can help. Based in Buckinghamshire, our friendly team can help businesses all over the UK achieve a higher Google ranking and increase website traffic.
What is SEO?
SEO (Search Engine Optimisation) is the process of optimising your website to improve the likelihood of appearing higher up in the search engine rankings for keywords related to your business. Put simply, getting your website higher up on Google.
SEO uses a range of both on-page and off-page techniques to increase your rankings. Most SEO experts will use Google’s latest updates as a guideline as to what aspects of a website Google sees most favourably. Though nobody knows for sure what algorithm Google uses to decide which website gets put above another, it is widely agreed upon that certain aspects of a website hold more ‘weight’ when it comes to SEO. For example building links, which is a timely and complex process. If lots of other websites link to yours, Google will assume your website is authoritative and trustworthy, even more so if the websites linking to you have a high quality score. It is argued that having high quality domain links can make up to 20% of your overall ‘SEO score’.
Some other aspects of SEO include content, keywords, traffic, bounce rate, page speed, social media interaction, meta data, URL structure and general crawlability. Keyword Research is also an important part of SEO, to ensure your website is being optimised for the correct search terms.
Who Needs SEO?
Any business that has a website can benefit from SEO. Even if you have a physical shop and generate the majority of customers through footfall, studies have shown that up to 81% of shoppers conduct research online before buying, meaning SEO could encourage more people to visit your store. If you sell a service, the likelihood is most of your customers will be searching on Google to find the most relevant service providers according to their needs. If you don’t have a physical shop but you sell products online, then it’s even more important to optimise your website seeing as all of your customers will be searching online. Lastly, any business that has competitors can benefit hugely from SEO. Getting above your competitors in Google means you can literally steal their website traffic. It is proven that the higher in Google search results a website is, the more clicks it will receive. In fact, 67% of searchers won’t go past the first 5 listings.
Why Do I Need SEO?
Less than 10% of people go to page 2 on Google after searching for something, so it’s important to make sure you’re website is on the first page of Google for your keywords. The problem is, you’re not the only website out there offering your product or service. When a potential customer searches specific keywords, it’s statistically unlikely they’ll look at all the listings on the page. So you need to be near the top to make sure your website is clicked on. Benefits of SEO include:
✓ Low cost results in comparison with Google Ads
✓ Increase in website traffic
✓ Improved brand credibility
✓ Keeping up with competitors
✓ Increased brand awareness
✓ Higher conversion rates
How Much Does SEO Cost?
The pricing of SEO depends on what situation your website is in now, where you want to rank, how fast you want the rankings to improve and what your competitors are doing. Also, the more highly prized your keywords are, the more expensive it will be to rank for those keywords. Industry partially determines cost too, if you make £100 per customer in your industry, your competitors will be spending more on SEO and you’ll have to as well. Then, once it’s all done, you have to maintain what you’ve achieved. As new competitors emerge and existing ones rank higher, you have to keep up your game.
Here’s a guideline of what we charge for SEO services:
Low Competition Small Business
From £50-£150 per month
Mid Competition Small Business
From £150-£300 per month
Competitive Small Business
From £300-£500 per month
National Small Business
From £500-£1000 per month
Competitive Medium Business
From £1000-£2000 per month
High Value Business
£2000+ per month
Please note these prices are a guideline only and the price can fluctuate greatly depending on many different factors.
Please fill in the form below and a member of our friendly team will be able to provide you an accurate quote tailored to your business.