Instagram Advertising can be very beneficial for businesses targeting a younger demographic. It has over 800 million active users and 90% of them are younger than 35. While Instagram is newer and has less users than its parent company, Facebook. Instagram ads use Facebook’s demographic data. Therefore it’s great for targeting specific audiences. However, Instagram advertising is slightly different to other forms of social media advertising. This is because Instagram is a platform to tell visual stories. For example, through photographs, infographics and videos, rather than text.
Instagram advertising is focused on a marketing goal. Yet Instagram is not a sales driven form of advertising. Whether it’s brand awareness, increased traffic, engagement, views, app installs or conversions, it can still help your business. When done correctly, it can generate increased traffic and brand awareness which often leads to conversion. BoltBlue can help with everything from designing, implementing and monitoring your ads, and of course using #hashtags!
We personalise each quote depending on the individual needs of your business. Fill in a form below to find out how we can help you dominate the new, exciting world of Instagram.