Email Marketing is the use of email to reach a specific business objective. Whether it’s increasing brand awareness, generating website traffic or simply selling a product. Recently the impact of GDPR on email marketing was called into question as consumers were required to actively opt in to mailing lists. This meant companies could not send marketing emails to any email address they’ve acquired, they must have proof the owner of that address has consented to receive marketing emails from that company. Though it may seem a hindrance at first, the GDPR can result in a mutually beneficial marketing strategy. The traditional universal email marketing techniques will now be more targeted and focused, meaning increased conversion rates for businesses and less unwanted emails for uninterested customers.
Benefits of Email Marketing
Each time your business sends an email, you have the potential to capture immediate leads and sales. A great email will engage subscribers with easy to read, unique and personalised content and a simple call to action. Email marketing offers you one of the highest returns on investment, when done right. In fact, the median return on investment for email marketing is 122%. Also, it is one of the most low-cost forms of digital marketing. According to the Direct Marketing Association in the US, email marketing brings in $40 for every $1 spend. Entice customers with special offers, broadcast new services or send a helpful blog. There are many ways to use email marketing to your advantage.
Email Marketing Packages
BoltBlue Media’s email marketing services can be easily tailored to the needs of your business. Whether you’re looking for design and content, maintenance and analytics, or a combination of both. We have experts on hand to help you generate business through email marketing. Below are some standard packages, but we can also create custom packages to suit your business. All packages include up to 3 sections, set up of Mailchimp, custom written and designed emails.
- 1 email per month – £175/month
- 2 emails per month – £300/month
- 4 emails per month – £500/month