Optimising Your Website for Voice Search
In 2018, 20% of all mobile searches are made by voice. It is predicted that by 2020, 50% of all searches will be made via voice. Start thinking about getting your website optimised for voice search now so you don’t fall behind. Here are 4 simple tips on how you can optimise for voice search:
Most importantly, make sure your website is mobile friendly! Use Google’s Mobile Friendly Test to make sure your website is up to scratch.
Register with Google My Business. This is because 22% of all voice searches are being used to find local information. Make sure Google has all your contact information easily accessible by registering it with them. It is also a beneficial tool for SEO in general because businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers. Google My Business is a free tool that lets you manage your online presence across Google. By being registered on Google My Business, customers can leave reviews on Google and you can see insights on how customers are searching for your business and where those searches are coming from.
Optimise for ‘near me’ searches. The ‘near me’ search is hugely common. Instead of typing ‘personal trainers in south London’, people are saying ‘personal trainers near me’. Devices are expected to know a user’s location, and in turn devices expect you to make your location clear to them. Register your contact information, especially your address, on as many online business directories as possible. When someone local to you searches with a ‘near me’ phrase, Google can easily and confidently verify your location matches.
Adapt your content for a more conversational search phrase. The terms being searched by voice are going to be a lot longer and more conversational than typed search terms. An easy way to find out what these search terms might be is to start making a note of questions your customers ask you either in person or over the phone. The way they phrase these when talking naturally is likely to be similar to what a customer might say when using voice search. Then, obviously, adapt your content accordingly. A good way to do this is to add a FAQs page or blog posts answering your customer’s questions to your website.